Media City: Community as a Matrix System

Istanbul-based GAD Architecture has unveiled Media City, a multimedia-based industrial complex to serve Istanbul’s future airport, projected to be the world’s largest upon completion. Recognized with a Future Project Award by the Architectural Review, Media City will incorporate industrial buildings in an urban setting inspired by QR codes, where artistic and cultural values co-exist with a celebration of environmental and technological progress.

For over ten thousand years, cities have maintained an industrial infrastructure to transform local materials into basic necessities, such as clothing, food, and shelter. Even in the present day, with advances in science, construction, and commercial technology, a need still exists for structures dedicated to industrial-scale production, storage and distribution. However, in this more advanced, environmentally-conscious age, a challenge has emerged to create industrial complexes which are ecologically sensitive, responsible and sustainable.

The vision behind Media City sees a heavily human-focused, mixed-use approach to industrial areas. In addition to warehouses, factories, and printers, Media City will include management offices, shops, stages and halls for live performances, interactive museums and libraries, schools and workshops, and residential amenities. Central to the masterplan’s concept is to place the user in a vibrant, engaging habitat, witnessing the design, production, and application of virtual reality and multimedia products.

Materials provided by GAD Architecture

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