Pixel: Thrill of Identity

In one of the central districts of Melbourne - Carlton, on the site where formerly renowned Australian brewery Carlton & United Breweries (CUB), is implemented one of the most important and ambitious projects in the field of commercial real estate. Due to its privileged location, at the design stage Pixel became a subject of debate and speculation. However, in 2010 the construction of the first office building in Australia with zero CO2 emissions fully satisfies domestic demands for water and energy has been successfully completed.

The Former CUB Brewery site is the location for one of Melbourne’s most significant and ambitious developments. Located at a key urban site, the project has been the subject of long discussion and speculation, culminating in the multifaceted and multi-authored scheme now underway.

Studio505 were approached by Grocon to design the Development Office (Pixel), the last building to be conceived on the site, and yet the first to be built. Pixel also claims the other two extremes, namely being the smallest building with the biggest expectations.

The brief for Pixel was to provide a 6 Star Greenstar Carbon Neutral home for the Development team and Sales Offices, a display suite area and a green roof top viewing area, for the duration of the development’s construction and sales phase.

Behind this very functional programme is the opportunity to enhance Grocon’s Greenstar Credentials, and provide a cost effective and exemplary building that reflects the standards Grocon will demand in the remaining projects on the site.

Studio505 have designed a very simple and coherent office building, which is woven together from a series of integrated environmental systems. With Umow Lai, studio505 have sought to deliver the ultimate ESD rateable performance within a coherent architectural product, worthy of the design aspiration of the overall site.

Full version you can download here

Материалы предоставлены studio505