Shepherd’s Bush - Hotel on Green Street
Shepherd’s Bush Pavilion is a Grade II listed building dating from 1923, but it was completely abandoned in recent years. Now, it has been painstakingly restored by Flanagan Lawrence and has reopened as the Shepherds Bush Pavilion hotel. Designed by Frank Verity and originally constructed as a 3000 seat cinema, the building was awarded the RIBA Award London Street Architecture Award for the best London facade.
After heavy damage caused by a V1 flying bomb during World War II, the building was vacant until 1955 when it was restored and reopened as a bingo hall. Before the recent redevelopment of the building into a hotel, the building had been disused for over a decade and had fallen into a state of disrepair. While the front elevation maintained much of its original design intent, the original interiors had largely been demolished and the rear façade had been extensively added to and adapted over its lifetime.
The proposal to convert this dilapidated building into a hotel presented an ideal opportunity to give a much loved, but neglected building a new lease of life while revitalising and securing the retention of this important heritage asset and landmark on the Green. The proposal recognises and preserves the Pavilions external civic character by retaining the special features of the building and generating the new from the original architectural idea.
The new brief called for the conversion of the pavilion into a new four-star, 320 room hotel with associated leisure and retail facilities. This new accommodation was discussed with the Local Authority and was deemed to be suitable due to being a sustainable use, but also due to the positive impact on the surrounding environment of Shepherds Bush. The scheme reactivates the streetscape with an active frontage containing the hotel entrance, a restaurant and cafe with outdoor seating.
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Materials provided by Flanagan Lawrence